Open a bag of Fruitables treats and you will immediately smell the difference. These deliciously healthy combinations come in CHEWY, CRUNCHY and JERKY formats with flavors as broad as your imagination. These limited ingredient recipes are made so fresh you can smell the difference. Developed by our founder, a D.V.M. and one of the world’s leading Ph.D.s in pet nutrition, this patent pending concept in advanced nutrition utilizes nature’s gifts of fruits and vegetables to balance palatability, calorie control, and satiety in foods that your pet will love. With only 68 calories per cup of Fruitables® Pumpkin Digestive Supplement and under 9 calories in each Fruitables® Treat, our products truly are CalorieSmart®!